Success Stories

Anchors in Our Community: Food Processing Photo

Anchors in Our Community: Food Processing

General Mills is a leading global food company that serves the world by making food people love.  Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, General Mills acquired Green Giant facility in Belvidere, Illinois with the acquisition of Pillsbury in 2001.   

In 2018, General Mills introduced the LÄRABAR as a new line of snack products to add to the Nature Valley and Fiber One products already in Belvidere. General Mills has invested over $60 million dollars on new cutting edge technology and added 90 new jobs to their workforce of 530 employees.

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401 Whitney Boulevard
Belvidere, IL 61008