Understanding Rural Economics & Creating Stronger, More Sustainable Rural Economies

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Creating Stronger, More Sustainable Rural Economics

Local government officials, community leaders, business owners, and others are invited as we explore ways to improve the economic well-being of small rural communities, which in turn will enhance the quality of life for the community’s residents. Many once-prosperous rural communities are advancing along a downward spiral toward economic collapse as population decline, budgetary constraints and an overall sense of hopelessness overwhelm the rural narrative.

However, other rural places have reinvented themselves as rural is an area rich in resources that can be mobilized to shift rural from “fly-over-country” to a land of economic prosperity. A one-size-fits-all approach to community economic development is, however, not a viable path forward as America’s rural places are unique, as are the challenges they face. The framework for the future focuses on innovation, youth engagement, a sense of community, and entrepreneurial thinking. Some rural places are attracting seniors or working to “reverse the exodus” of youth to shore up rural population decline. Areas rich in outdoor recreation assets and cultural amenities are utilizing tourism as an engine for economic growth, while others are reinventing Main Street. Still, others are focusing on the three-legged stool of entrepreneurial development, business retention and expansion, and “targeted” business attraction as tools for a more promising economic future.  

The workshop was developed for community leaders, business owners, and local officials from small rural communities who are looking to improve their small towns' quality of life and economic well-being.