Marketing and Communications with Martesha Brown, MBA
Certificate in Nonprofit Management Program
DATES: September 8, 15, 22, 29 TIME: 12:30 to 3:00 p.m.
LOCATION: Online COST: $225 NICNE Member ($250 GA)
DETAILS: Gain the essential skills, tools and techniques that you can use immediately to develop a strategic marketing
plan to enhance your organization’s bottom line and mission impact. Learn to truly define your audience, focus your
promotional efforts to promote your organization’s mission, programs and fundraising to ensure your organization
stands out in a cluttered marketplace with this four-part series. Explore the role of clear and consistent branding, and
strategic marketing and communications to engage employees, donors, members, clients, media, volunteers, policy
makers, and funders in this four session online course. Topics include the building blocks of marketing, budgeting,
audits, audience analysis and segmentation, differentiation and brand management, and integrated communication
campaigns. The course will also discuss social media marketing strategies, metrics, and performance. INSTRUCTOR:
Martesha Brown is a Rockford native and MBA Graduate of Rockford University with a passion for community
engagement. She is currently the Director of Advancement for the Rockford Area Convention and Visitor’s Bureau with
previous leadership roles in economic development, PR, marketing, and operations for Alpine Bank/Midland States Bank
and the Rockford Park District. She has held various committee and board roles for agencies such as the Goodwill of
Northern Illinois Board, Transform Rockford, Habitat for Humanity, Community foundation of Northern IL, State of IL
Governor Pritzker’s Capital Development Board, Leadership Rockford, and the NAACP. She has been recognized and
awarded as one of Rockford’s “Forty Under 40”, as a Rockford Register Star “people you should know” and a recipient of
the “25 Black Leaders to Watch” by Soul News Network. She is Rockford grown, Rockford committed, and proud of it.
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